Ethical issue in Marketing related to Advertising Essay

Ethical issue in Marketing related to Advertising - Essay Example According to the research findings there are numerous advertising media including the traditional television, radio, newspapers, mail and billboards, and the postmodern computer based internet advertisement channels including email, blogs, websites, programs and search engines among others. The increased number of advertising channels and methods of collecting data for advertising have pushed advertising ethics even further, and an advertiser has to be keen not to cross the line between ethical and unethical. In addition, personalised advertising that exploits various approaches to data mining is so effective that the persuasive and exploitative aspects of advertising have become a matter of serious concern to various stakeholders. This has been linked to the ethical aspects of consumer privacy that has resulted in the enactment of policies that provide guidelines on online data collection and use. However, these policies aim at forcing advertisers to do no harm, and advertisers have to decide if they just want to avoid harming consumers, or they would want to do some public good too. The Advertising Standards Authority controls the content of advertisements in the United Kingdom, and the town and county planning system controls the content of outdoor advertisements. However, enforcement of advertising ethics goes beyond these bodies and extends to numerous independent consumer protection groups, and before advertising, a business entity has to predict the response that the advertisement is likely to elicit from these regulators. However, the regulators’ definitions of ethics are too broad, and the advertiser is largely responsible for the contents of advertisements (Hunt and Vitell, 2006: 150). Advertisement ethics is determined by the effects of the advertisement on the human, cultural, social, economic and political consequences of an advertisement on society. The aim of this term paper is to discuss the concept of marketing ethics as it relates to ad vertising. Background Information Common Advertising Media Advertising is the first communication between a firm and its prospective customers; therefore, the firm must do a decent job of it in order to have an impact and increase the likelihood of adverts translating to increased sales. Therefore, an advertisement must be designed create awareness, knowledge, liking, preference and conviction in a potential customer in order for him or her to make a purchase. Advertisers have always exploited the available media to the greatest extent, such that advertising accounts for a big portion of a firm’s expenditure. Traditional advertisements like radio are still in use today, though their use is reducing due to the emergence of more effective technologies that combine both the audio and visual components of advertisements (Kelley et al., 2011). Compared to other senses, visual reception causes the most impact on a person’

Unit VIII Essay Example | Topics and Well Written Essays - 1250 words

Unit VIII - Essay Example This agreement was anti-competitive because it stated that BRG and HBJ would not compete in Georgia. Furthermore, this had an impact on interstate commerce as the price of the course increased substantially in Georgia. The Food and Drug Administration (FDA) is responsible for ensuring that the food that reaches the public is fit for consumption. In order to ensure this, the institute is authorized to conduct regular inspections on different food and drug related companies. FDA has the right to prohibit any food that may contain traces of filth; even when the filth is not found in the food, FDA has the right to prohibit adulterated food that is manufactured or packaged in unsanitary conditions (Cheeseman, 2013). Gel Spice is guilty of selling adulterated food to the people and should be charged for this activity. Gel Spice filed a motion that FDA conducted the investigations in bad faith when they found contaminated food during their first inspection. However, this was a weak claim given the fact that Gel Spice continued to sell unsanitary food to the public despite being aware of the conditions. The doctrine of Adverse Possession states that another person may acquire the rights to a property if he gains possession of the land for over a period of twenty years. However, the possession would only be complete if certain conditions are met. Adverse Possession occurs when rights to a property are acquired through continuous, hostile, open, actual and exclusive conditions (Cheeseman, 2013). In the case, Witt V. Miller, the Witts claimed that they had acquired rights to the property through adverse possession. They had been occupying the land for nearly twenty years. However, all the conditions of adverse possession have not been met. The occupancy was not hostile. Also when the Shaughnesseys sold the property to the Millers, they were not aware of this possession, therefore it was not open. The Witts would have to clear the land because this specific